Redefining Representation in Sports, Live Broadcasting and Branded Content. In Black sports broadcasters uk
Our Mission and Vision
Mission
Driving Change For Black People in Sports Broadcasting, we champion diversity and inclusion in UK sports media through targeted initiatives including training, mentorship, and fearless advocacy.
Our scope encompasses all aspects of the industry, including live productions and branded content. Together, we're building a future where the voices and experiences of Black professionals are celebrated across every level of sports broadcasting, behind the camera and in fan-generated content.
We actively support and promote those who make, produce, and present their own content, recognising the power of diverse voices in shaping the sports media landscape. We strive to create opportunities and foster talent in all areas diversity in sports media , from live event coverage to the creation of compelling branded and independent content, ensuring representation and excellence throughout the entire spectrum of sports media.
Who Are We?
Black People in Sports Broadcasting (BPSB) is a newly established Community Interest Company (CIC) dedicated to transforming the UK sports media landscape. Our mission is driven by the recognition of systemic barriers and the need for meaningful change in sports broadcasting.
Our advisory board brings together industry expertise:
- Tracy Forsyth - Coach and Founder, Fast Track to Fearless & Leadership Director Women in Film and TV
- Zoiey Smale - Global Diversity and Inclusion Practitioner across the sports ecosystem
Founder Profile
Sam Fray is a transformative talent development leader with over a decade of experience in the media and entertainment industry. As founder of Black People in Sports Broadcasting, she combines her expertise in coaching, diversity and inclusion, and production to drive meaningful change in sports media. Recognised as a Break Through Leader 2024, Sam's passion lies in empowering new voices and advocating for authentic and sustainable diversity practices.
Vision for BPSB
Sam established BPSB with a clear mission: to bridge the gap between talent and opportunity in sports broadcasting. Drawing from her experience in both production and diversity initiatives, she recognises the unique challenges facing Black professionals in the industry and is committed to creating sustainable pathways for career advancement.
Leadership Approach
With a focus on authentic and sustainable diversity practices, Sam brings:
- Practical industry experience and insight
- Deep understanding of talent development
- Strong commitment to mentorship and coaching
- Expertise in building inclusive environments
- Proven track record in programme development
BPSB AMBITIONS
At BPSB, we're driven by a bold vision to transform the sports broadcasting landscape. Starting with our community of 70 stellar broadcasters, we're building momentum for industry-wide change.
Our Vision for Change
Industry Leadership
- Become the leading voice for Black representation in UK sports broadcasting
- Drive innovation in talent development and industry practices
- Create sustainable pathways for career progression
Community Building
- Develop a powerful network of Black professionals in sports media
- Foster collaboration between broadcasters, production companies, and industry leaders
- Create spaces for knowledge sharing and professional growth
Skills Development
- Deliver high-quality training programmes
- Provide access to industry-standard equipment and facilities
- Offer specialised technical and creative skills development
Career Advancement
- Create direct pathways to industry opportunities
- Connect talent with experienced mentors
- Support progression into leadership roles
Future Impact Goals
Data & Research
Industry Partnerships
Industry Partnerships
- Establish comprehensive diversity data collection in sports broadcasting
- Monitor and track career progression
- Provide evidence-based insights for industry change
Industry Partnerships
Industry Partnerships
Industry Partnerships
Build relationships with major broadcasters
Collaborate with production companies
Engage with sports organisations
Professional Development
- Launch mentorship and sponsorship programmes
- Create networking opportunities
- Develop leadership training initiatives
Long-term Vision
We aim to create a sports media landscape where:
- Black talent thrives at all levels of the industry
- Diverse voices shape storytelling and content
- Inclusive practices are standardised across the sector
- Career progression pathways are clear and accessible
SUPPORT AND RECOGNITION
Support & Recognition
We are proud to acknowledge the support that has helped shape BPSB's journey and development.
The Reel Impact Fund
Our founder, Sam Fray, is a recipient of The Reel Impact Fund, a significant investment in her leadership development. This funding has enabled Sam to undertake the Co-Active Leadership Programme, enhancing her capability to lead BPSB effectively and drive meaningful change in the industry.
The Reel Impact Fund's support demonstrates confidence in our mission and recognises the importance of developing strong leadership to create lasting change in sports broadcasting. This investment in our founder's development will directly benefit our community and help us achieve our ambitious goals for transformation in the industry.
Through this support, we are better positioned to:
- Develop effective leadership strategies
- Create sustainable organisational frameworks
- Build strong industry partnerships
- Deliver impactful programmes for our community
Our Supporters
