This summary outlines the key terms of sponsorship with BPSB for the Cannes 2025 Initiative.

 

1. Sponsorship Use:

All contributions will support travel, accommodation, and engagement costs for selected Black creatives attending Cannes Lions. Funds are held under a CIC asset lock.

 

2. Sponsor Benefits:

Sponsors receive logo placement, media mentions, and event engagement aligned with their chosen contribution tier. See sponsorship overview for benefit levels.

 

3. Transparency & Reporting:

Sponsors will receive an itemised post-event report including expenditure breakdown and testimonials. Major expenses will be supported with receipts.

 

4. Brand Use:

Sponsors grant a non-exclusive license to BPSB to use their branding materials solely in connection with Cannes-related promotions.

 

5. Mission Alignment:

Activities funded must align with BPSB’s mission to uplift Black creatives in sports broadcasting. No political or unrelated commercial use is permitted.

 

6. Termination:

 In the event of early termination, BPSB will make reasonable efforts to apply unused sponsorship funds in ways consistent with the original purpose of the initiative. Alternative use or recognition may be discussed with the Sponsor.

 

This summary does not replace the full Sponsorship Agreement, which is available upon request.