BPSB Cannes 2025 Impact Report

In June 2025, Black People in Sports Broadcasting (BPSB) made history by taking our first delegation to the Cannes Lions International Festival of Creativity. This landmark initiative gave Black professionals from our community the opportunity to showcase their talent, connect with global industry leaders, and take up space at one of the most influential creative gatherings in the world.

Our Cannes 2025 Impact Report captures the journey, from how we made it happen, to the experiences of our delegates, to the lessons we are carrying forward. It demonstrates the importance of visibility, access, and investment in Black talent, and highlights the partnerships and community support that made this possible.

By sharing this report, we aim to be transparent about our impact, inspire future collaborations, and show what is possible when our community comes together to open doors on a global stage.