The Baseline: Our Language & Definitions

"To drive measurable change, BPSB uses specific, industry-aligned definitions. We focus on the unique barriers and contributions of the Black community, moving away from umbrella terms like BAME to ensure our advocacy is targeted."

• Definition: We define Black as individuals of African or Caribbean heritage, including those of mixed heritage who identify with these roots.
• Global Alignment: We recognise the term People of African Descent as the international standard. By focusing on Black heritage, we ensure our advocacy addresses the specific systemic challenges faced by the diaspora in global sports broadcasting.

A Black Creative at BPSB is a professional whose expertise sits at the heart of three intersecting global pillars:

1. Live Production: The technical architects of real-time sports (e.g., Match Directors, Vision Mixers, EVS Operators).
2. Branded Content: The cultural storytellers bridging the gap between sports and commerce (e.g., Creative Directors, Strategists, Campaign Leads).
3. Original Storytelling: The visionaries behind documentaries and digital features that centre Black narratives.

"While BPSB’s primary focus is the UK sports media landscape, we operate within a global framework of advocacy and excellence. We acknowledge the United Nations' International Decade for People of African Descent, recognising that the Black Diaspora is a global community of diverse cultures, united by a shared history and the pursuit of equity."